The gift that lasts all December & gets used all fishing season
Every morning from December 1 to 24, he opens a new numbered door and finds a new lure. That’s 24 little surprises, 24 reasons to talk fishing over coffee, and a full tackle box before spring.
Lakes, rivers or the sea: 24 lures built to get bites in any water
Fish don’t bite lures. They bite what lures pretend to be. Frogs and poppers splash on the surface, diving minnows wobble below, soft grubs and shrimp flutter like real prey, and metal spoons flash deep down. Four types cover every depth, with rust-proof hooks for lakes, rivers & the sea.
The fishing gift that makes YOU look like the fishing pro at home
No more guessing in the tackle aisle. No asking him and spoiling the surprise. Experienced anglers already picked 24 real lures across 4 types, so he gets to try them all, and you never have to choose. Every lure comes ready to fish with hooks attached. All you do is hand it over and take the credit.
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Our long-awaited Early Black Friday Sale is live. All of our Advent Calendar are off up to -55% until midnight tonight.
14,900+ happy anglers
90%
of anglers took the lures on their very next fishing trip
90%
of anglers asked “where did you find this?” on Day 1
90%
of anglers couldn’t wait to open the next door every morning
Hear it from others!
Frequently asked questions
Are these real lures or cheap toys?
Are these real lures or cheap toys?
Real, working lures with real hooks attached. Metal spoons, diving minnows, soft shrimp, frogs and more, the same kinds you’d find in a tackle shop. Each one is individually bagged, ready to tie on and cast.
Does he need anything else to use them?
Does he need anything else to use them?
Just his own rod, reel and line (not included). Every lure comes with hooks already attached, and shrimp are even pre-rigged, so he can tie one on and start fishing.
What kind of fish can he catch with these?
What kind of fish can he catch with these?
Bass, trout and many more. With 4 lure types covering the surface down to deep water, there’s something for almost every fish he chases, even the most cautious ones.
He already has lots of lures. Will he use these?
He already has lots of lures. Will he use these?
Lures get stuck on rocks and weeds all the time, so no angler ever has enough. Plus, the mix includes types he might never buy himself, like a weedless frog or flashing spinners. Trying new lures is half the fun.
Is it safe to open with kids around?
Is it safe to open with kids around?
Every lure is individually bagged and the box carries a sharp-hooks warning. It makes a great family tradition with the grandkids. Just let an adult handle the hooks.
Who is this perfect for?
Who is this perfect for?
Anyone with a fisherman in their life: partners, kids, grandkids and friends. You don’t need to know anything about fishing. At about $2.50 per lure, it’s a generous gift that won’t break your holiday budget.
What if they don't like it?
What if they don't like it?
Your 30-day return window starts on December 24th, the day the last door opens, not when your order arrives. If they're not happy, return it for a full refund.
How long does shipping take?
How long does shipping take?
Most orders are processed quickly and delivered within the estimated timeframe shown at checkout. You’ll receive tracking as soon as your order ships.